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Viewpoints.com: Product intelligence for consumers, by consumers

Consumers today are faced with an overwhelming number of product choices and a staggering amount of information about them. Even in the current climate, price is not the only factor at play: the mindful consumer is also concerned with reliability, long-term durability, and design. For the true story on products, savvy shoppers are more than ever looking to consumer reviews. But what do all the different points of view add up to? That’s where Viewpoints.com comes in: users rely on our site for consumer-driven intelligence to connect the dots and discover how products work, look, and feel before bringing them home.

Viewpoints.com

Through research, the Viewpoints team discovered a disconnect between the buyer’s decision-making process and the approach taken by most online review sources. On the one hand, consumers are bombarded with massive amounts of content without clear conclusions. On the other, formal reports are published and sold by paid experts who test products in controlled, lab environments. Viewpoints asks: is there a way to translate the authentic, first-hand experience of product owners into definitive product recommendations?

We offer the following answers on Viewpoints:

• Product Scores: we score products on a scale of 1-100 and also rate products based on specific features and performance
• Category Rankings: we rank products against each other so you know which products you should consider purchasing
• Research Lists:  while researching, users can save their product discoveries for future access onsite and on-the-go